It should be noted that designing an effective website, which will help attract attention and fix it on itself for an average of 15-20 seconds, is essential for repeat visits and attracting organic traffic.
SEO strategies by nonprofit digital marketing can be used to improve the UX of website and increase visitor number through web site design. Continuing with the tradition of the previous guides in this series.
In this guide, let’s explore five brilliant web design tricks that not only enhance UX, but also work wonders when it comes to improving the website’s SEO. Website performance, website usability, mobile optimization and SEO enhances website visitors’ experience that enhances repeat visits to these websites.
Prioritize Mobile Responsiveness
Hence, it is imperative that one’s website page will be easily accessible by devices such as cell phones and tablets. Being an essential design concept for inventing website layouts that are compatible with a variety of devices, responsive design provides users with a familiar appearance and feel across devices.
Website mobile optimization or the ‘mobile friendliness’ as Google defines it also plays a critical role in SEO because Google has increasingly been placing sites that are mobile friendly higher in the rank.
The use of the features such as flexible grid and media queries enable the layout and content of the site to change in synchronization for sensible utilization of the smartphones and tablets. SEO enriches the client or consumer experiences.
Optimize Site Speed
An important aspect that has to do with both the utilization of the given site and its ranking on the sear is site speed. Their loading time takes a long time, which causes the audience to leave the site as is, leading to a higher bounce rate and therefore, reduced SEO experience.
Improving the site’s speed includes the size of files to be downloaded from the website, enable caching, and use of content delivery network (CDNs) wherein the content of the site can be efficiently distributed.
Images should be compressed and the number of HTTP requests practiced should be closed to none as this will result to improvements in loading time which will lead to better satisfaction and retention of clients.
Enhance Navigation And Usability
Back button and logical design by digital marketing for nonprofits are two of the most significant components of any site and web page. Simplifying the web site’s navigation, organizing the web site’s content according to specific pathways.
Easy navigation increases the site’s usability, promotes satisfaction of visitors and their lower likelihood to leave the page – all these factors will be beneficial to the site’s rankings in search engines.
Furthermore, effective internal linking helps with site organization in terms of bots’ ability to crawl pages within the website more easily. Making the website easy to navigate specifically in terms of its usability makes the website more interesting to use by offering the best browsing experience.
Create High-Quality, Relevant Content
In the context of web 2.0 and new media, content is central to the process and information acquisition as well as the process of being indexed and ranked by the search engines.
The enhancement of user experience entails the provision of necessary and interesting content, leading to a positive impact in terms of obtaining organic traffic. Including carefully selected keywords in your articles and using appropriate keywords in other writings can help in ranking high in the Google page rank.
Further, production of various article media types in the form of text, video, graphics, and podcasts appeals to audiences of different types, thus increasing the coverage and authority of the service.
Conclusion
The better you implement these web design tricks to your strategy, the better the UX and SEO rank of your site will improve. This page focuses on identifying five tasks that must be completed for attaining online success: design and mobile responsiveness, site speed optimization, navigation and usability, content, and schema implementation.
It is amazing to realize that you can be achieving both, attracting and maintaining visitors besides enhancing your standing on the search engine rankings.
Focus on working to improve user experience and, at the same time, search engines’ perception of your website if you yearn to see improvements that will last for the next ten years and beyond.
